After staying out of the ambassador game for almost 20 years, Tudor brought soccer superstar David Beckham into the fold back in May, kicking off its “Born to Dare” campaign. In a shocking turn of events, Tudor has just announced another big name ambassador – the brand’s first female ambassador, no less – in Lady Gaga. Lady Gaga may seem like an unlikely match, but there’s no question she’s an accomplished artist with massive reach and pop culture caché. She has won six Grammy Awards and a Golden Globe, with over 30 millions albums sold (and 150 million singles).
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