The most popular TAG Heuer watches, for men, are popular for good reason. Stylish, functional, and packed with useful features, any watch from this collection is a sure win.  Choose from classic styles, sports watches or trendy TAG Heuer watches. 

The TAG Heuer company established by Edouard Heuer in 1860 would rely on two foundations – family leadership and technical innovation. These foundations served the company well, both in the early years and in the decades that would follow. TAG Heuer is based in La Chaux-de-Fonds, Switzerland, and is led by CEO Frederic Arnault. Jack Heuer, the great-grandson of the founder, is the honorary chairman. TAG Heuer maintains a watchmaking workshop in Cornol, Switzerland, and a watchmaking factory in La Chaux-de-Fonds. The TAG Heuer slogan is “Swiss Avant-Garde Since 1860”.