Rockwell Time was co-founded in the early 2000s by Rich Eggett, an entrepreneur and former competitive motocross rider who infused the brand with a passion for action sports and a rebellious spirit. Eggett envisioned Rockwell as more than just a watch company—it was meant to represent a lifestyle of pushing limits, which is why the brand sponsors athletes in motocross, MMA, and snowboarding.
One of the brand’s most iconic designs, the Coliseum, became popular for its oversized face and toughness, often spotted on the wrists of X Games competitors. Eggett’s drive to merge fashion with performance has kept Rockwell rooted in the adrenaline-fueled culture that inspired its creation.