The Montres Corum Sàrl, commonly referred to as Corum, was founded in La Chaux-de-Fonds, Switzerland, by Gaston Ries and his nephew, René Bannwart, in 1955. Almost a year later they started to produce their first line of luxury watches, however, it wasn’t until 1960 that the company’s first ‘claim to fame’ was introduced, with the Admiral’s Cup Watch. Essentially, the watch is a nod to the Admiral’s Cup regatta which was first held in 1957 and ran through 2003. The race was an international yachting competition, organized by the Royal Ocean Racing Club, and known as the unofficial world championship of offshore racing, located in the town of Cowes, in southern England.
There is plenty of history attached to the Admiral’s Cup watch. Primarily a sports watch when first launched, the first Admiral’s Cup watch had little to do with the current models. It was square, water resistant, and had a sailboat engraved on its back. Over time, the watch evolved; eventually featuring a recognizable 12 sided dodecagonal case made of various materials, through the years, including stainless steel, rose gold, yellow gold, two tone and titanium, too. The dial design proudly features 12 brightly colored nautical pennants representing the 12 flags of the International Code of Signals (ICS).
The International Code of Signals is a means of communication, for Naval ships, in situations when language difficulties arise. With a pre-established standardized alphabet, which they’ve created, along with a spoken form of each letter, the alphabet is matched to agreed standardized flags. These flags are assigned as codes for various standardized messages, to communicate, when needed.
After decades of evolution, Corum has offered a diverse array of Admiral’s Cup models to choose from. The Admiral’s Cup watch is Corum’s longest-running line of timepiece, still continuing today, with the Corum Admiral 38 (for ladies), 42 and 45 watches. The current line, of watches, feature the traditional 12 sided case, automatic movements, with a variety of complications, and nautical pennants on the dial.
Since Corum’s beginning, in 1955, the Swiss brand has continuously developed luxury timepieces that are exceptionally well made. The immense popularity and legendary status, already bestowed on the Admiral’s Cup collection, has helped create this iconic timepiece.