What is Atomic Time?

    Often, the smallest things can have the largest impact on our daily lives. All of our modern internet streaming services, gps systems, radio broadcasts, clocks, and wristwatches are no exception…

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    Who Invented the Clock?

      A recently viewed meme (here at Times Ticking) asked the question, “How did the first clockmakers know what time it was without a clock?”. Well, before mechanical movements were in…

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      Mickey Mouse Watch History

        Being no strangers to branding, licensing, and marketing, the Walt Disney Company has lent its name to a wide variety of toys, trinkets, and other merchandise—for nearly a century. Variety…

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        Arabic Numerals

          In timekeeping, there are plentiful ways to display the time. Currently, many watchmakers are following the trend of minimalist displays—leaving printed numerals in the past. Despite this trend, more traditional…

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          Western Aesthetics

            In a previous TT post, the prevalence of pocket watches—and other timepieces—in the “Western” genre of entertainment was discussed. With the aesthetic of the Wild West influencing timekeeping (and vice-versa),…

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            Watch Hands in Ads

              In direct advertising, the watch dial is the first defense in brand building for watch companies. Whether they’re presenting images indoors, outdoors, on a model, or in a lighted studio,…

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              Timex Q Reissue: It Keeps on Ticking

                Timex has been building watches since 1854. However, their widespread fame didn’t hit its stride until the 1950’s. During that decade, their successful stress-test advertising—featuring the iconic slogan “it takes…

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                Westworld Watches

                  Film, television, and video gaming are currently experiencing a solid resurgence of the Western genre. Between HBO’s Westworld, Rockstar Game’s Red Dead Redemption II, and a seemingly endless stream of…

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                  History of Timex

                    Timex, as a brand, has fundamentally redefined what it means to manufacture and sell watches. Bringing an affordable and mass-produced watch to the market, their innovations have historically eased the…

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                    Steve Wozniak’s Nixie Watch

                      In the early 2000’s, Apple cofounder Steve Wozniak (the “Woz”) equipped himself with a tube-display digital watch. This stylish piece of tech harkens back to the cold war era—with its…

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