What is GMT?

    If you own a wristwatch that serves up digital world time, you’ve likely seen this acronym on your dial. Or, perhaps, you’ve come across “GMT” while resetting a wrist watch…

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    What is a Tachymeter?

      In the early 20th century the wristwatch began making a name for itself. These first wristwatches were essential in freeing up hand movement when handling newly invented machines like airplanes…

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      Erotic Watches

        In the world of watches there’s an oddly lucrative market: The erotic watch. These timepieces have a history that dates back centuries, with graphic depictions that date back even further.…

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        Bradley Cooper Ad and IWC

          Wristwatches are no stranger to celebrity endorsement. For example, Timex’s famous “It takes a licking and keeps on ticking” slogan was featured in magazine and television ads back in the…

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