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Why Swatch Is Bigger Than You Think
Why Swatch Is Bigger Than You Think
Swatch: The name brings to mind a popular 80s and 90s watch brand that rings nostalgic to many fans. An abbreviation of “second watch”, the brand itself was meant to be a backup to any favorite Swiss timekeeper...
Seiko, Bulova, and the First Commercial Ads
Seiko, Bulova, and the First Commercial Ads
Commercial advertising permeates Western society. Some might even say that it defines it. With over a century of jingles, slogans, and brand-name graphic design under history’s belt, it almost seems like...
Dr. Strange Marvels at Jaeger-LeCoultre
Dr. Strange Marvels at Jaeger-LeCoultre
The Marvel Cinematic Universe (MCU) is no stranger to high-tech fantasy and otherworldly escapades. But what if we told you that perhaps its most fantastically powerful protagonists enjoys a classic mechanical...
How a German Clock Ended up in Jamaica
How a German Clock Ended up in Jamaica
Have you ever received a package that made it to your place by mistake? Well, Jamaica had something pretty similar happen way back in the early 19th century. It all went down in the small coastal town...
Citizen “Thermo” Eco-Drive
Citizen “Thermo” Eco-Drive
No one has to be the Human Torch to generate some body heat. Trying to capitalize on this biological energy source, watchmakers Seiko and Citizen released watches that boasted human-heat-powered movements...

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