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Being no strangers to branding, licensing, and marketing, the Walt Disney Company has lent its name to a wide variety of toys, trinkets, and other merchandise—for nearly a century. Variety aside, one particular...
In timekeeping, there are plentiful ways to display the time. Currently, many watchmakers are following the trend of minimalist displays—leaving printed numerals in the past. Despite this trend, more traditional...
In a previous TT post, the prevalence of pocket watches—and other timepieces—in the “Western” genre of entertainment was discussed. With the aesthetic of the Wild West influencing timekeeping (and vice-versa),...
In direct advertising, the watch dial is the first defense in brand building for watch companies. Whether they’re presenting images indoors, outdoors, on a model, or in a lighted studio, time-oriented...
Timex has been building watches since 1854. However, their widespread fame didn’t hit its stride until the 1950’s. During that decade, their successful stress-test advertising—featuring the iconic slogan...
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From world-famous brands like Rolex, Citizen, Movado to more under-the-radar names that have caught our editors’ eye.
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