Bradley Cooper Ad and IWC
Wristwatches are no stranger to celebrity endorsement. For example, Timex’s famous “It takes a licking and keeps on ticking” slogan was featured in magazine and television ads back in the…
Wristwatches are no stranger to celebrity endorsement. For example, Timex’s famous “It takes a licking and keeps on ticking” slogan was featured in magazine and television ads back in the…
Before there was “one small step for a man, [and] one giant leap for mankind,” watches were already making their way toward the stars. Before the first manned space flight,…
Watches have been handed down as an heirloom item for centuries. The practice almost dates as far back as the 16th century—when the first watches were being invented. In the…
Nowadays, it seems like the world can’t go a whole minute without a new crisis or existential threat to life-as-we-know-it cropping up. In this unfortunate climate, many have turned their…
If you haven’t heard about the new John Wick film then you’ve probably been out living a happy life with your still-living dog. As a blockbuster sensation, the John Wick…
If you’ve ever encountered a watch you’ve most certainly encountered a watch bezel. If you’re not familiar with the term, a watch bezel is the part of the case that…
It wasn’t long ago that wristwatches were considered a pure novelty. Before they were diving into trenches or soaring above the sky, wristwatches were seen as a delicate liability—prone to…
Every timepiece tells a story. Whether it’s your grandpa’s pocket watch; that scratched-up old beater watch; or even just a favorite style, everything from the design to the lifetime(s) of…
You might turn a few heads saying this one out loud. Horology (typically pronounced “hō-rol-uh-gee”) may not come across well to polite company—at first. However, its origins are far from…
Glow in the dark watches first started showing up in the early 1900's. At first, many people were entranced by this green glow and couldn't get enough of it. But…