Nicky Jam and Hublot

    The world of luxury watches is no stranger to picking up popular figures as brand “ambassadors”. In keeping alive this now long-standing tradition in watch marketing, Hublot has picked up…

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    Once Upon A Time in Watchmaking

      Quentin Tarantino’s latest flick is a nostalgia oriented period piece that cascades a stylistic light on an aged era of American filmmaking—an era that’s just as beautiful as it is…

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      10,000 Year Clock

        An non-profit organization called the Long Now Foundation is currently working on a bold new piece of horological technology. It is a clock known as the Long Now Clock—which is…

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        World’s Fair Time Capsule

          Flushing Meadows Park, Queens, NYC. This is the place where two time capsules—which are not to be opened until the year 6939—reside. In an effort to preserve vignettes of human…

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          I Am Ironman

            Tony Stark’s technology can certainly take a licking and keep on ticking. Knowing his character in the MCU films, he’d probably have something clever (and borderline crass) to say about…

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            Quartz in Watches

              Quartz is a silicon dioxide mineral that is as omnipresent in commercial use as aluminum, steel, glass, or plastic. This isn’t too surprising considering that quartz is the second most…

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              Tempus Fugit

                Nowadays, there’s a common misconception about this phrase as it appears on clock and watch dials. It can appear to be a brand name to many—due to the prominence it…

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                Quartz Crisis

                  A new technology emerged in the later half of the 20th century that nearly displaced mechanical timekeeping—and was a massive upset to the horological world. This benchmark of engineering was…

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                  The First TV Watch

                    In terms of today’s post, we don’t mean “watch” as in viewing, although that is an important aspect of the highlighted timepiece. In 1982, Seiko pulled out a smart watch…

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